With over 2.8 billion active monthly users, Facebook is an excellent social media for businesses to use to attract new customers through quality content.
But with an ever-growing in complexity algorithm deciding what and whose content reaches the masses, it’s even more important than ever to get your Facebook strategy up to scratch.
Let’s look at six of the most useful tips we know for helping you grow your organic Facebook reach.
1. Build Relationships
Consider creating a Facebook group around your niche where people can come to discuss their questions and issues they may be facing. By providing genuine help you can begin to build a relationship, which can nurture into a lead and then convert into a sale later.
In addition, responding to comments is essential. Facebook has stated that posts with meaningful interaction, crucially comments, are more likely to get to the top of people’s feeds.
Look at using Facebook Messenger too as an easy way to reply to queries from potential customers, and don’t forget to set up automated responses for general questions such as opening times or locations.
2. Use New Features
The introduction of Facebook Live and Stories provides an excellent way to jump to the top of your audience feed, and brands are using these features on mass.
But it’s not just about these features, you should continue to learn about and integrate new content features into your content to improve your posts for the algorithm. For example, when ‘Reactions’ were launched, Facebook increased their importance when ranking posts!
3. Content Calendar
Speaking of adding ideas to your content curation list, it’s important to plan out your posting schedule. Posting at any frequency is perfectly ok, so long as you're consistent. There is only one catch to posting frequency, do not sacrifice quality for quantity.
Time of day can depend heavily on your target audience, but general research suggests Monday to Friday during the middle of the day is best.
4. Research the Competition
One of the best ways of finding the answers to what content works for a business like yours, what time of day a business like yours should post, and how frequently a business like yours should post, is simple. Look at businesses like yours.
Have a look at the content put out by your competitors, make a note of anything with good interaction and use it as inspiration for yourself.
5. Limit Your Use of External Links
It may come as no surprise to you that Facebook wants people to stay on Facebook for as long as possible. So why would Facebook promote content with an external link taking people away from Facebook?
The answer is they don’t, and so you should limit your use of external links and instead post content that creates interaction on Facebook.
6. Video, Video and More Video
There is plenty of research suggesting that video content is the best form of content out there for growing your reach. Be it educational, or a behind-the-scenes peek at your business, video can be fun and engaging.
One small caveat is to include captions for accessibility, or those watching without sound.
Growing your page will take time and effort, you need to grow your reputation with Facebook’s algorithm before it will promote you, and you must build a relationship with followers before they will promote you by sharing your page with others.
But in doing so, you can increase your leads and with that sales, which is the lifeblood of any successful business.
Don’t know where to start?
Book a meeting with our team and we'll generate a digital marketing report to explore your businesses' digital presence. We'll also help you to identify marketing opportunities and potential threats from competitors in your space.
In your digital marketing report you'll get:
- 12-month review of your company’s digital marketing activity
- Competitor review
- Market traffic insights to identify opportunities to develop your content strategy
- Keyword benchmarking report
- Trending content themes and ideas
- Recommendations based on your company’s digital strengths and weaknesses.